![]() Our ranking systems consider a number of factors-from what words appear on the page, to how fresh the content is-to determine what results are most relevant and helpful for a given query. To make all of this information truly useful, we also must order, or “rank,” results in a way that ensures the most helpful and reliable information rises to the top. Organizing information into easy-to-use formats is just one piece of the puzzle. As we’ve added more rich features to Google Search, people are more likely to find what they’re looking for, and websites have more opportunity to appear on the first page of search results. In fact, we’ve grown the average number of outbound links to websites on a search results page from only 10 (“10 blue links”) to now an average of 26 links on a mobile results page. These features include links to web pages, so you can easily click to a website to find more information. ![]() We offer a wide range of features-from video and news carousels, to results with rich imagery, to helpful labels like star reviews-to help you navigate the available information more seamlessly. Whereas if you’re looking for a restaurant, seeing a map can help you easily find a spot nearby. When looking for jobs, you often want to see a list of specific roles. To make this information useful to you, we organize it on the search results page in a way that makes it easy to scan and digest. ![]() Google indexes all types of information-from text and images in web pages, to real-world information, like whether a local store has a sweater you’re looking for in stock. Organizing information in rich and helpful features
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